My inspiration comes from my painting and a big breakfast. I create clothes the same way I create a painting. Instead of a brush, I use a needle. I draw on the folklore and craft of my Latin roots. We have a saying, “Colorful like a bird; happy like a carnival.” Geova Rodrigues was born in Barcelona in north east of Brazil. One of thirteen children, he learned about do-it-yourself fashion from his mother who recycled everything possible to clothe the family. After working as a painter in Sao Paolo, where his work was shown in numerous galleries and museums, Geova left Brazil in 1988 and made his way to New York City in 1992. Rodrigues started to work with clothing when he was given a gift of an old sewing machine from a friend. In October 1998 Geova launched his first collection and traded the world of fine art for that of fashion design. His studio, Geova Atelier, located in the heart of the East Village at 208 Avenue B, New York City, has been open to the public since 2001. Geova has created quite a buzz, over these few seasons, within the fashion crowd. Geova has received press from a multitude of top magazines and multi media such as Italian Vogue, Elle, Harper’s Bazaar, Trace, Surface, Jane, Nylon, The Face, Time Out, Zink, Brazilian Elle, Metrochannel’s Full Frontal Fashion and much more.